ETR Private Coaching


I know from experience that proactive people are always looking to find the next level in their lives.  There is a constant urge inside them to level-up so they can achieve extraordinary things and access their highest potential.  They want to know that they are flat out using it up!  This is exactly why I decided to create the Earn the Right (ETR) Coaching Program.  I was CRAZY PASSIONATE about building out a unique coaching experience that would help leaders, business professionals, entrepreneurs and performers CRUSH IT in their careers and lives.  With this goal in mind, I poured into a 12-step process designed to help clients achieve the following high performer mantra.

Increase Productivity. Maximize Results. Empower Potential.



ETR Program Breakdown + Benefits


The ETR Coaching Program has three custom phases that are designed to help you flip the script on your biggest performance barriers so you can pull out your highest potential.  The first “Reset” Phase is designed to program your brain with the most powerful focal points on the planet so you know exactly what to pursue each day in your life.  The second “Redirect” phase includes powerful habit shifts that allow you to radically increase efficiency and productivity on a consistent daily basis.  The final “Reinforce” phase focuses on powerful mindset shifts that compound all of your efforts and allow you combine all the lessons to achieve the following benefits.

Crystal Clear Clarity + Disciplined Time Efficiency
Maximized Daily ENERGY and Passion Levels
Growth Mindset Focused Sharply on Productive and Possible
Daily Approach Conductive to Peak Productivity and Desirable Outcomes
Elevated Capacity to Lead Self and Others at a High Level
Ability to Impact, Inspire and Influence People

The ultimate goal of the ETR coaching program for me is to work with you one-on-one to cultivate a mindset and daily approach conducive to closing the gap on the goals you desire.  I am committed to helping you pull out your highest potential so you can create results and a life that you absolutely love on a consistent daily basis.  If you are interested in learning more about this coaching program, fill out this application and get a free coaching call with Dr. Cooper.



“Having the opportunity to work with Dr. Cooper has had a tremendous impact on my overall personal and professional growth. He truly understands the importance of building positive relationships that make lasting impressions. He lives each and every day with gratitude, energy, and a sincere excitement for helping others around him, and I’ve become better in all aspects because of him.”

Scott Grant
CEO/Founder of Triple Threat Leadership


Background and Coaching Philosophy


From the time I was young, performance has always been a part of my life.  I excelled early in my athletic career and was fortunate that my parents got me exposed to world-class coaches that helped pull out my highest potential.  This allowed me to win three National Champions and to make three World Teams on my way to earning a full-athletic scholarship at Indiana University.  While the championships were cool at the time, I now realize that processes I learned were the most important part of the experiences.  Why?  They made me realize that there was a formula to High Performance and achieving extraordinary success in life.

Clarity + Habits + Mindset = Extraordinary Outcomes

When I got denied tenure at the University of North Carolina, I made the decision to walk away from academia to pursue my dream of becoming a world-class author, coach and speaker in the area of High Performance and Potential.  I wanted to go out and help people CRUSH IT in their lives.  I knew that this was possible so I poured into creating a process that included the most powerful performance lessons I had learned as an elite athlete, college professor, consultant and high performance specialist.  This become the Earn the Right (ETR) coaching process that is now helping proactive people across the United States and world perform to their highest potential.



Coyte Cooper has changed my life. He has a profound way of teaching people how to “flip the script” and redirect our minds to focus on the positive and priorities in our life. I have purpose, clarity, and can envision a life by my design now and it was through his training and leadership that I believed in me again.”

Natalie Rene
Business Owner and Fitness/Wellness Coach


ETR Coaching Application


If you are interested in working with me in this ETR Coaching Program, then please fill out the application below.  I have a limited amount of spaces available and want to be sure that I take on clients who are serious about creating change in their lives.  I am also interested in making sure that I can help you achieve the goals you are passionate about pursuing in your life.

Apply for ETR Coaching Program

Once you fill out the application, I will reach out to set up a complimentary coaching call with you.  This will allow us to talk through your responses and give your some initial guidance on how to create momentum in your life.  If you have any other questions, feel free to contact me via email at coytecooper@ollinliving.com.